The first time I tried single extracted Lion's Mane I knew that the sweet, malty flavour would lend itself so well to the texture of an ice cream. I sat on this idea for over a year, waiting until the perfect time to bring it to the world. When Adidas called and expressed their interest in having us join them at their Manchester Marathon space, a quick look at the potentially warm weather was all we needed to pitch them this rogue idea. Granted, it did take some persuading, but after many phone calls and lots of dismissal, we got the seal of approval. 

Fortunately, one of the best bakeries in the country resides in Manchester, and the two owners were the only ones mad enough to want to bring this idea to life. The Gooey team took this from idea to end product in just a few days, and on the short notice given, we signed off with just a few days spare. 

When you tell someone that you are about to serve them a mushroom ice cream, you are met with a multitude of facial expressions, from surprise all the way to disgust. Then they try it, and they understand. Our Lion's Mane ice cream was a resounding success, with all of the product selling out before the end of the day. The only question left - will Gooey be brave enough to add this to the main menu?